Be the vendor every supermarket wants to buy from.
Circle2 helps food vendors run a tighter operation, from taking the order to getting paid. Vendors who are easy to buy from get more orders, and get paid faster.
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Built for the people who keep the shelves full.
We work with food vendors of every shape. Distributors moving pallets into supermarket chains. Route vendors stocking twenty stores a week out of one truck. Bakeries, dips, prepared foods, anything with a shelf life and a delivery day.
Whatever you sell, the day looks the same. A store calls or texts an order, or your rep writes it down in the aisle. Your warehouse picks it and packs it, your driver delivers it, and sometimes brings product back. Then the invoice goes out and the waiting starts. And every one of those steps between you and the store lives in email, phone calls and WhatsApp, in nobody's system.
We build for the vendor. We make you easier to buy from, and that shows up where it counts: more orders, faster payments, fewer calls.
Good business should be easy on both sides.
We spent six years in the retail space working with supermarkets and their vendors. We already knew the process between them was broken. We had seen it from every angle.
But the moment it became real was when we saw it from both sides at the same time. A vendor waiting three weeks for a $2,750 payment, calling, emailing, getting no real answers. And across town, a supermarket manager with that exact invoice on his desk, unpaid over a $10 question he could not get a quick answer to.
Both sides stuck. Neither side had a way to just resolve it. And real money left on the table.
We believe the deal between a food vendor and a supermarket can be far smoother than it is today, and that both sides of the table gain from it. So we help vendors tighten up their own process, which makes them easier to buy from.
Open, simple business is good for everyone.
We are Circle2.
Every company is unique.
Your operation, your tech stack, your workflows. No two companies alike.
We tailor Circle2 to fit how you actually work. Not the other way around. We learn your setup, understand where the friction is and where you want to be, and build a plan that makes sense for your business.
Let's Talk About Your OperationWe want to hear from you.
We are always working on the handoff between food vendors and supermarkets. If any part of your process feels bumpy, reach out to us. We listen.